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Counterfeit Goods and Piracy Industry
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Counterfeit Lighters |
Summary Counterfeit Lighters is the act of buying, selling, and producing lighters that are sold under legitimate brand names.
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Market Value: |
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Source: Havocscope calculations. Figures utilized listed below. |
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Market Locations and Values Calculating Market Value: Zippo estimates that 30 percent of their market is affected by counterfeit lighters.1 The company's revenue in 2003 was in the $140 million range.2 Utilizing the 30 percent figure, Havocscope estimates that the counterfeit lighter market creates a loss in the area of $42 million. |
Sources:
1. Associated Press, " Zippo to lay off 15 percent of workers, knockoffs partly to blame," International Herald Tribune, September 28, 2006, http://www.iht.com/articles/ap/2006/09/28/business/NA_FIN_US_Zippo_Layoffs.php (accessed: February 15, 2007).
2. Thomas A. Forgarty, " Keeping Zippo's flame eternal," USA Today, June 23, 2003, http://www.usatoday.com/money/industries/manufacturing/2003-06-23-zippo_x.htm (accessed: February 15, 2007).