The net profit of the estimated 40 million counterfeit watches sold each year is valued at roughly $1 billion.  The trade is equal to 6 percent of the Swiss Watch Industry’s exports.

Source:  The Foundation de la Haute Horlogerie, “Fake Watches are for Fake People,” last accessed: July 15, 2009.

In a 1998 report published by the Organisation for Economic Co-operation and Development (OECD), counterfeit watches consists of 5 percent of the total watch market.

Source: OECD, “The Economic Impact of Counterfeiting,” 1998.

Source: “Trade in fakes takes shine off luxury goods market,” Monsters and Critics, April 11, 2007, (accessed: April 18, 2007).

25 million watches are legitimately produced by the Swiss watch industry, while 40 million counterfeit watches are produced around the world.

Source: Swissinfo, “Watchmakers sound alarm over internet fakes,” swissinfo.org,December 19, 2006, (accessed: December 20, 2006).