How Much Money is Saved When Buying Counterfeits

in Business Risk, Counterfeit Goods

According to KPMG’s Counterfeit Christmas Index Basket, a basket filled with counterfeit goods purchased in 11 major cities around the world was only 24 percent cheaper then a basket filled with the legitimate product.

The basket was filled with the following products, according to the Daily Finance:

  • DVD – movie in current Top 10 chart
  • CD – album in current top 10 chart
  • Counterfeit software
  • High end trainers
  • High end polo-shirt
  • Leading designer handbag
  • High end branded watch
  • High end sunglasses
  • Branded jeans
  • Good quality branded whiskey
  • Branded cigarettes

Source: Chris Wheal, “Counterfeit goods are more expensive,” Daily Finance, December 20, 2010.

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