Swiss watch maker Rado has introduced a new system to protect consumers from purchasing fake watches.

From Emirates Business:

To combat the problem of counterfeiting and the loss of market share to the producers of fake watches, Rado of Switzerland has come up with a system where consumers can log on to the internet, enter their watch’s serial number and reference number and learn whether the watch is real or a fake.

Roland Streule, president and CEO of Rado, spoke exclusively to Emirates Business about the new system during the Dubai launch of Rado’s latest timepiece. It has been introduced to mark the company’s 50th anniversary as it was in 1957 that Rado offered its first collection to the public.

Read the entire interview here.

Counterfeit Watches is a $655 million market.