Counterfeit Hockey Canada Jerseys at the Olympics

in Business Risk, Counterfeit Goods

At the 2010 Vancouver Winter Olympic Games, an estimated 35,000 counterfeit Hockey Canada jerseys were available for sale, according to the licensing manager of the team. During the 2010 Winter Games, security officials and brand trademark enforcement officials were able to seize about 17,000 counterfeit jerseys.

At the 201 Winter Games in Sochi, Russia, an estimated 60 to 80 percent of the Team Canada Hockey jerseys are believed to have been counterfeited. The jerseys are offered at online websites, where the team jerseys are offered for around $20. Authentic jerseys that the hockey players wear on the ice costs about $450.

Source:  Showwei Chu, “Hockey Canada going after jersey counterfeiters,” 680 News, February 20, 2014.

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