New Era Sales Loss to Replica Baseball Caps

in Counterfeit Goods

United States based cap maker New Era reported losing $300 Million a year in sales to foreign companies selling counterfeit baseball caps. In 2011, the company seized 850,000 counterfeit versions of its baseball caps in 298 factories in Brazil, China and Vietnam.

According to company officials, only 30 to 40 percent of the counterfeit market in baseball caps are being seized.

It was previously reported that New Era spends $1.5 Million per year on anti-counterfeiting operations and staff.

(See all losses to clothing companies from replicas.)

Source:  James Fink, “New Era battles counterfeit cap makers,” Buffalo Business First, September 21, 2012.

Previous post:

Next post: