China is striving to eliminate the possibility of unlicensed broadcasts of the Summer Olympic games. 

From Businessweek: 

The People’s Republic of China has long been a land of opportunity for copyright infringers. On Web sites such as Youku.com, unlicensed Western TV shows and Hollywood flicks are plentiful and free to all comers. But with the Olympics set to start in Beijing in August, Chinese officials vow to crack down on video piracy on the Net. At a May gathering in Beijing, government officials warned executives from video sites to keep their hands off Olympic coverage or risk being shut down.