Profits from Bootlegging Johnnie Walker in Pakistan

in Business Risk

With alcohol being banned in Pakistan, a bootlegger can earn up to $4,000 a year selling bottles of Johnnie Walker Black Label Scotch Whisky on the black market. The earnings is about seven times more than the average Pakistani yearly salary.

Some alcoholic smugglers pay police chiefs up to $1,200 a month in bribes in order to allow contraband alcohol to be allowed to pass through, with lower level bootleggers paying $350 in bribes to be released from police custody.

Cans of Carlsberg and Heineken are sold for $8 a can, and bottles of Whiskey sold for $25 to $50.

In general, prices of alcoholic beverages sold on the black market are 20 percent higher then the price when it was sold legally in bars.

(More income and cash payments from under the table jobs and services.)

Source:  Adam B. Ellick, “Bootlegging, Pakistan-Style,” New York Times, April 12, 2010.

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