The Counterfeit Shoes market is the selling of shoes under brand names without a license or the permission of the legitimate brand owner.
According to BusinessWeek Magazine, the annual estimated losses to the shoe industry from counterfeits is $12 billion. Fake shoes are also the most counterfeited product entering the United States.
In Brazil alone, consumers spent $920 million on fake shoes.
Source: BusinessWeek, “The Most Counterfeited Products,” October 2008. (accessed: August 3, 2009).
Source: Brazil-U.S. Business Council, ” The Impact of Counterfeiting and Piracy on Sao Paulo City and Brazil,” June 2005, and ” Brazil Council releases Counterfeiting and Piracy study, ” (accessed: October 9, 2005).