In the United States, 12 million Zippo lighters are produced ever year in the only legitimate plant making official Zippo lighters.
Company officials estimate that up to 12 million counterfeit Zippo lighters are produced in factories in China every year as well.
Back in 2008, the company stated that anywhere from 5 to 50 percent of all Zippo lighters sold in the world were fakes.
Source: Barry Newman, “The Lighter Side of Counterfeiting Puts Zippo in a Fix,” Wall Street Journal, March 25, 2011.
Anywhere from 5 to 50 percent of all lighters sold as Zippos around the world are counterfeit, according to the company.
The impact of counterfeits to the company causes around 30 percent of their revenue to be lost.
Zippo estimates that 30 percent of their market is affected by counterfeit lighters.
The company’s revenue in 2003 was in the $140 million range.
Utilizing the 30 percent figure, Havocscope estimates that the counterfeit lighter market creates a loss in the area of $42 million.
Counterfeit lighters impact Zippo’s market by up to 30 percent. The loss of revenue for the company causes at least 150 jobs to being lost, according to company officials.