Data For: counterfeit lighters
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Counterfeit Lighters Market Value: $42 Million
Zippo estimates that 30 percent of their market is affected by counterfeit lighters.
The company’s revenue in 2003 was in the $140 million range.
Utilizing the 30 percent figure, Havocscope estimates that the counterfeit lighter market creates a loss in the area of $42 million.
Sources:
Associated Press, ” Zippo to lay off 15 percent of workers, knockoffs partly to blame,” International Herald Tribune, September 28, 2006, (accessed: February 15, 2007).
Thomas A. Forgarty, ” Keeping Zippo’s flame eternal,” USA Today, June 23, 2003, (accessed: February 15, 2007).
5 to 50 percent of Zippos sold are fake
Anywhere from 5 to 50 percent of all lighters sold as Zippos around the world are counterfeit, according to the company.
Source: Lauren Palotie and Alexandra Zendrain, “Attack of the $35 Gucci Handbag,” Inc, April 29, 2008.
30 percent of Zippo’s market affected by counterfeits
Source: ssociated Press, “Zippo to lay off 15 percent of workers, knockoffs partly to blame,” International Herald Tribune, September 28, 2006,(accessed: February 15, 2007).
Counterfeit Lighters cause Zippo to lose 150 jobs
Source: Associated Press, “Zippo to lay off 15 percent of workers, knockoffs partly to blame,” International Herald Tribune, September 28, 2006,(accessed: February 15, 2007).
