Data For: counterfeit purses
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Counterfeit Purses Market Value: $70 Million
Counterfeit Purses are products that are sold as brand items without the authority of the legitimate brand name owner.
One company estimates losses up to $70 million to counterfeit purses.
Source: Caitlin Ingrassia, “Knockoffs Go Suburban,” Wall Street Journal, January 16, 2004.
Counterfeit Louis Vuitton seizures in 2009
In 2009, luxury goods maker Louis Vuitton initiated action that lead to nearly 9,500 seizures of counterfeit goods bearing their logo. The total counterfeit goods seized was 31 percent higher than the 2008 total.
Source: “Knock-offs catch on,” The Economist, March 4, 2010.
Less than half of counterfeit purse buyers end up buying real item
According to a study from MIT, 46 percent of buyers of counterfeit purses ends up purchasing the authentic purse within two and a half years.
Source: Meg Tirrell, “Fake Louis Vuitton Bags Don’t Fool Anyone,” BusinessWeek, December 7, 2009.
Burberry believed to be most counterfeited label
According to the Guardian, fashion label Burberry is believed to be the most copied fashion label by counterfeit manufacturers, ahead of labels such as Louis Vuitton and Gucci.
Source: “Counterfeit fashion: The most copied designer labels,” Guardian, March 17, 2009.
Counterfeit Purses seizures in FY 2008
11 percent of all counterfeit goods seized by United States Customs Officials were handbags, wallets and backpacks. The street value of these counterfeit products was $29.6 Million.
Dooney & Bourke receives fake purses asking for repair
Handbag company Dooney & Bourke receives 60 counterfeit purses a week from people asking the company to repair the purse under warranty.
Source: Michelle Woo,”Cheap designer knockoffs come at a high price,” Arizona Republic, October 1, 2006.
Louis Vuitton Anti-counterfeiting activities
In 2007, luxury brand Louis Vuitton conducted over 7,600 anti counterfeiting raids and shut down more than 750 websites selling counterfeit Louis Vuitton products.
Source: Robert Klara, “The Fight Against Fakes,” Brandweek, June 27, 2009.
Louis Vuitton spends $18.1 million per year fighting counterfeits
Fashion company Louis Vuitton reportedly spends $18.1 million each year in its anti-counterfeiting operations. In 2007, it had forty lawyers on staff and contracted 250 outside private investigators to assist in preventing its brand from counterfeits.
Source: Dana Thomas, Deluxe: How Luxury Lost Its Luster, (New York,Penguin Press. 2007), pg. 276-277.
Host of counterfeit purse parties receive 8 percent of sales
Source: Evelyn Thesis, “Counterfeit purses find eager buyers at parties,” Cleveland Plain Dealer, December 17, 2006.
1 million fake bags and wallets produced in South Korea each year
At least 1 million counterfeit purses and wallets are estimated to be manufactured in South Korea annually.
Source: Velisarios Kattoulas, ” Counterfeiting: Bags of Trouble,” Far Eastern Economic Review, March 21, 2002.

