At the start of 2015, media reports place the average ransomware demand to be $500.
This figure is based upon several public sources.
The first source is based upon a writer in the New York Times who stated that her mother was a victim of ransomware. The authors mother had her computer locked up based on CryptoWall. After encrypting the computer, the malware demanded $500 to be paid by Bitcoins release the hold. If the amount wasn’t paid by the end of the week, then the demand would increase to $1,000.
The second source is from a report by The Economist. In its article, the magazine reports that the average ransom has fallen from $800 several years ago. It uses examples of extortion victims who paid $644 (€510) in Italy, and a sheriffs office in Tennessee that paid $572 to recover thousands of files that were encrypted. The Economist also states that between August and December 2014, around 16,000 people paid $7 Million (8 Million Australian Dollars) after their computers were encrypted with ransomware.
The owner of the Bitcoin wallet that received the ransom in Italy received up to $109,400 worth of bitcoins in following 8 days after the ransomware was discovered.
Source: Alina Simone, “How My Mom Got Hacked,” New York Times, January 2, 2015.
Source: “Your money or your data,” Economist, January 15, 2015.