In a paper released by computer security company McAfee, a Visa Gold/Premier card with the pin included and a big balance available on the card is sold on internet black market forums for up to $250 in the European Union. In the United States, the price is $200.
On the lower end, a basic Visa Classic card without the pin number is sold for $15. A basic American Express card without the pin number is sold for $40, and increases to $50 for the Platinum card and $70 for the Gold.
Source: Robert Lemos, “Dark-Side Services Continue To Grow And Prosper,” Dark Reading, November 4, 2013.
Full paper (PDF): Raj Samani, Francois Paget, “Cybercrime Exposed: Cybercrime-as-a-service,” McAfee, White Paper, July 2013.