According to a news report in Tampa, Florida, the profit margin for selling a single counterfeit lipstick from popular makeup company MAC could be as high as $10.
The investigative news team for ABC Action News in Tampa bought a MAC lipstick off of eBay for $13. According to MAC employees, the lipstick was fake. The legitimate version sells for $15 in MAC retail stores.
When the reporters contacted the counterfeit lipstick seller on eBay, she directed them to the name of a website from China where she bought her inventory. On that website, the price to purchase the lipstick from China was less than one dollar.
Source: Adam Walser, “Counterfeit MAC makeup prevalent in Bay area,” ABC Action News, November 21, 2013.