2.4 million people in Poland paid for pirated content online in 2012. According to the head of the Association of television executives, many of the people paying for pirated content did not know that it was unlicensed. Websites offering television and entertainment options to Polish customers create professionally looking sites that customers are lead to believe are legitimate. These sites in Poland make over $3.2 Million (10 Million Polish Zlotys) per year.
Entertainment executives estimate that for every one person in Poland accessing licensed content online, there are two people pirating content.
Source: Chris Dziadul, “Scale of Polish online piracy revealed,” Broadband TV News, October 21, 2013.