Jockey Underwear Lost Sales in South Africa

in Counterfeit Goods

According to the sole license holder of underwear brand Jockey in South Africa, the company lost $2.2 Million (20 Million South African Rand) in sales to counterfeit underwear between 2007 and 2012.

A pair of fake Jockey underwear is sold for $0.50 (5 R) in the country, while the legitimate version costs $2.6 (22.95 R) in retail stores.

(All replica clothing losses and statistics.)

Source:  Nompumelelo Magwaza, “Clothing sector fights surge in counterfeit products entering SA,” Independent Online, October 13, 2012.

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