Lost Sales From Fake Lighters

Zippo estimates that 30 percent of their market is affected by counterfeit lighters.

The company’s revenue in 2003 was in the $140 million range.

Utilizing the 30 percent figure, Havocscope estimates that the counterfeit lighter market creates a loss in the area of $42 million.

 

1 thought on “Lost Sales From Fake Lighters”

  1. Sources:
    Associated Press, ” Zippo to lay off 15 percent of workers, knockoffs partly to blame,” International Herald Tribune, September 28, 2006, (accessed: February 15, 2007).

    Thomas A. Forgarty, ” Keeping Zippo’s flame eternal,” USA Today, June 23, 2003, (accessed: February 15, 2007).

Comments are closed.