Fake Makeup

Information and statistics about fake makeup and counterfeit cosmetics for sale on the black market. Data about the fake beauty products are collected from public criminal justice information.

Counterfeit goods sales in Russia totaled $29 Billion (910 Billion Roubles) in 2009. Counterfeit goods accounted for 6 percent of total retail sales in Russia in 2009.

In 9 of the key retail sectors of Russia, such as alcohol, shoes, tobacco and cosmetics, sales of counterfeit goods made up to 24 percent of all sales.

Source: AFP, “24% of Russia’s key retail goods fake,” Sydney Morning Herald, September 25, 2010.

Financial losses of $515 Million (4.41 Trillion Indonesian Rupiahs) occur in Indonesia every year due to the importation of counterfeit cosmetics into the country.

Fake cosmetics are the number one counterfeited product in Indonesia, with most of the counterfeit cosmetics entering the country from South Korea or China.

Source: “Bargain hunters find fake cosmetics,” Jakarta Post, September 10, 2010.

Counterfeit goods in Vietnam account for up to 90 percent of all products purchased in the country’s retail markets.

In addition, counterfeit drugs and counterfeit cosmetics consist of almost half of all sales in Vietnam.

Source: “It’s easier to buy counterfeit than real goods,” Vietnam.net, May 19, 2010.


According to a report by KPMG, the following are losses due to counterfeit goods in the United Arab Emirates.

  • Counterfeit Food and Beverage: $9.5 Million
  • Counterfeit Cigarettes: $15.49 Million
  • Counterfeit Household Products: $3.4 Million
  • Counterfeit Auto Parts: $476.8 Million
  • Counterfeit Pharmaceutical Drugs: $1.3 Million
  • Counterfeit Cosmetics: $37.7 Million

Total losses to counterfeit goods based on these products: $544.1 Million.

Source: KPMG, “Economic Impact Study : Analyzing Counterfeit Products in the United Arab Emirates,” January 2008, page 10.

In 2006, the European Union seized 1.6 Million units of counterfeit cosmetics and personal care products at its borders.

Source:  Richard Roberts, “Counterfeit goods: have frontier defences been breached?,” Cosmetic Business, August 10, 2009.

The counterfeit luxury good that is copied the most in South Korea is Chanel, according to a government report.


Counterfeit cosmetics seizures increased by 264 percent in 2007 on the borders of the European Union.


Counterfeit Cosmetics is the buying and selling of cosmetic products that are unauthorized to be selling as a particular brand name.

Losses caused by counterfeit cosmetics exceed $3 billion.


Counterfeit cosmetics make up to 10 percent of the total French cosmetics market.

(Losses to businesses and industries to counterfeits.)


The counterfeit cosmetics market in the Gulf Region is estimated to be worth $210 million.